Sunday, 27 September 2009

MINIMALISM by Living Room Pictures

The most fantastic thing I have seen this week, an advertisement for 'Mini'. This whole feature, appearing to be created in 3D however is actually made in stop motion. The story behind it is 'a breathtaking race between David Against Goliath'. (http://www.youtube.com/watch?v=76mErv__Nqw) directed by Jochen Hirschfeld with animation by Weirdoughmation in Germany. Agency is Webguerillas and production by Living Room Pictures. (http://www.stashmedia.tv/?p=4840) I watched this after a friend had told me about it, wonderful piece. My favourite parts are at 28 seconds when the marker is getting ready to chase after the pen and the ink decreases to symbolise a car using up petrol, and at 46 seconds when it turns into a scene from the 'matrix' when the pen dodges the falling marker.

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