Sunday, 1 November 2009

Guerilla Advertising

Definition: "Unconventional marketing intended to get maximum results from minimal resources."

This is something I have considered and answer to both of the briefs I have chosen this year, firstly

Tolerance: We had to convey the meaning of tolerance through any medium we wanted to promote Manchester Literature Festival

and

The Body Shop: Create an unconventional brand campaign for The Body Shop

It was after torturously trying to think of ways to crack these briefs through guerilla advertising that it came apparent that it was going to be very difficult. In the end we used Typography for the Tolerance brief:

and one of the ideas I had for The Body Shop that I used guerilla advertising for was this billboard...




However this had already been done by "Denver Water" as I was trying to think of other ways to use the strap line "We just use what we need", but before I decided to take it further I decided to research just in case...never mind!! Here is Denver Waters Guerilla Advertising created by Sukle Advertising & Design 









Here is some more Guerilla Advertising that has caught my eye





found on: http://images.businessweek.com/ss/06/08/guerrilla_ads/source/6.htm
by Canadian Company: Rethink

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