This is something I have considered and answer to both of the briefs I have chosen this year, firstly
Tolerance: We had to convey the meaning of tolerance through any medium we wanted to promote Manchester Literature Festival
and
The Body Shop: Create an unconventional brand campaign for The Body Shop
It was after torturously trying to think of ways to crack these briefs through guerilla advertising that it came apparent that it was going to be very difficult. In the end we used Typography for the Tolerance brief:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghydQULeuJld7yb2h1-Dx27IcS7_31dalGVshqNSmpVc9WIKDFY3nfD3mkSykbNym5ArGZSId5KC4i_5Qqo6VCwh-VcivcgsSoRxNHm7vZNxLrgM-d2bQMW83pHfR6cjcC7Rt6qoTf51ur/s320/billboardtolerance.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0b9aSdEtJgazRRn3wplPzRRl7hHkmhy3N4pKLWMZBfDvkR2hyphenhyphen50b2mU3Nuqj4PvHGISVQHNWf11Z95Rp5hgs_xJtL7t1mj1z_JAq16yXq2wsoU_5rnWvqw4v6urf4iG2CVzEBtWPcAabR/s320/billboard1bodyshop.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqcPkrSAYZTY_6PIDXdSMlHde-AE9IG4GvJQ32Dq90j8TtFsZlF_6FIidvOIXC3g0RhCiHcg5HHZiH6xx1EjUHuWk7AB77gDC2hLzpltMkHr5ru3vI9cUh4kF71XxcnFgt0giR38yY3xax/s320/denver-water.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf4PZX1IJNdmOyU5TAp7RZoX02pgyVNVgZR6_2IRjtGAp2W_n3G6Lal9ciJJVgvc-M9EHLKFRemtPfYkDani0qnxx31XiPylg0oNpQStITm42fWcpwDAzXtT3D9c2z_A9WF4c8Muky4dLh/s320/denver_water-720135.jpg)
Here is some more Guerilla Advertising that has caught my eye
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTxW6cGNL_iAHhgw8AoWqfj2QE7OAHuAlA_AJb3Av1oXIhym4gP6SL5J0ZrAneI0YDhULO8wl9hHDgASftkKdYdlan_o3XnHUKoQff1CMZoXRfjjCtZyl353ZvwWxdfNjc3Sm1GVKhETxE/s320/allyoucaneat.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAiuMVGTnZc9W92ElkSq_ELU2eLnic4uFmqTZaN6NazS7t-Oa36FaFcR7aumE2w38-NAneMsylUrH2N7h0_5RdH86SCR0F7CEXgh_LV7i_y-HyGHkVX9IRMmZ6Z7NfWyqIyPoujHEKmSn6/s320/amnesty.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJA0pFcx66bNY-df206ZVJTQgUAbvYdtjjd7VhfRWEFwRbj8FacLD6eQrXcTK3CnXIHMIRd-X1_7igmjTx5S3xtmTa-1LnCytIOrdE7pRVnt9jZUIPMW_dPbGhY1MKFTp2em_JCvx9xldN/s320/bus+shelter+money.jpg)
found on: http://images.businessweek.com/ss/06/08/guerrilla_ads/source/6.htm
by Canadian Company: Rethink
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