Tolerance Research and Idea Development

For the Tolerance and brief, me and my work colleague Mike wanted to develop one of our ideas that we hadn't cracked yet we thought the concept worked. A reminder of the tolerance brief is that Manchester City Council want to have a month long festival and have the meaning of tolerance promoted to the people of Manchester. We came up with the concept 'count to ten' where when ones tolerance is tested, sometimes counting to ten is a technique people use to calm down. We thought about how we could portray this visually, and so this is an idea we came up with.


We didn't think this was really showing what we wanted to say, and additionally it could be made visually better. We also wanted more versions of it to relate to different situations people had to tolerate. It was proving difficult and so we decided to raid the library for inspiration. This is where I saw this work in the D&AD annual 2006. This is just a sample of 5 posters that were created from 10. To view the other five then they are on this website http://awards.dandad.org/2006/categories/prsa/press-advertising/09194/words-come-alive






D&AD Awards 2006
Words Come Alive -
Press Advertising / Newspaper Press Advertising Colour

Typographical elements had been used and in-distorted in anyway to show an idea. The strap line linked to the Typography symbols brings the idea to life. This made me think that we could use this technique, and make our posters as simple as posters and edit the strap line to bring the idea to life.

With this is mind we designed a series of posters.

These ideas still need to be simplified and edited, for instance the Clock may need a re-think as it additionally uses the numbers 11 and 12. But through research we have been able to push the idea further and find direction with this concept again.