Design Practice Project

The project that accompanied the Blog for Design Practice was a 5 week project that involved team work and logo design and application.

Initially we had to think of an event and location that had strong visual imagery and combine the elements to create a logo.

We decided that our event but be a British Blood Drive, as we knew this had been a big thing in America and the UK did not have this, however people did Give Blood but on the website (www.blood.co.uk) they say there is still great need for people to give blood.

Our location we decided would obviously be the UK, however being an ambitious and vast location we thought we could make it work.

The logo took a lot of time, and we came up with many different versions. We decided on the Union Jack with the red missing (representing no blood), but then we decided to keep a bit of red in at the bottom to show that there is blood, we just need more of it.

Here is the logo development:








When it came to applying the logo to different types of medium, we researched into artists work and gained inspiration from an artist called Felici Verini who painted shapes on walls in different places so at a certain angle it would visually look like a whole shape.




We then started to design billboards that would show the meaning behind the logo, which was to show the Union Jack filling up with red (the blood). Our idea was that the billboard would change depending on how well the blood drive was going.




We then were trying to think of ways to develop the campaign even further, and decided that as this is the British Blood Drive then we could use British icons to get our point across. These included the red bus and British roads, we thought these worked the best.



Applying the Blood Drive idea to merchandise would involve a clever idea so we didn't apply it to everything and push the idea too far. We tried many things including guitar pics, memory sticks and mugs but I feel the 'Blood for Life' printed on a 'Bag for Life' was by far the strongest idea.


I found the whole project tough but rewarding. In the final weeks of the project we had pitch our ideas in the style of a formal presentation, that was assessed. As public speaking is not my best area I found that the more I do the confident I am doing them, and I felt a massive improvement in the Blood Drive presentation. If I could go back I would take certain ideas out that I felt pushed the campaign too much and also develop and refine the logo - which I still plan on doing when I have the time.