Since starting the degree, I got told on various occasions that Design should be your passion, doing it as a degree subject and it being a potential career choice should mean that you should see it everywhere, you should start to notice it in magazines, books, on the television. Everywhere you look you should be taking it in, embracing it!
Im going to be honest..this never really happened to me up until a few weeks ago.
Everytime an advert comes on the t.v. I immediately imagine how the art directors and producers discussed, then went on to come up with the idea. All the hours/days and even weeks of brainstorming... and then how they might have pitched it to the company.
Then I saw this advert for cadburys, and wondering how they must have pitched their idea.
"So there are these kids..."
HOW THEY PUT THIS IDEA ACROSS WITHOUT SOUNDING JUST A BIT LOOPY MAKES ME THINK THEY MUST HAVE HAD AN IMPRESSIVE PITCH.
Its an advert you either love or hate, but as a concept I think is one of a kind, I think it works.
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