Before we went to visit them I took a look at their website www.dhmlondon.com. I think my favourite piece of work is the work for Urban Fresh. I love how the type is written by hand and in Caps and underlined and centred, and that there is so much negative space surrounding it. And that the image accompanying it is illustrated, it just gives the whole thing an organic and natural feeling about it. I really enjoy viewing and experimenting with negative space and the whole 'less is more' concept. I believe that when I walk down the street and there is a billboard with a lot of white space and then the primary image set somewhere on it, that I take a longer look to understand why it is set out that way.
When we first entered the studio it looked very professional yet still casual and a relaxing atmosphere. We went into one of the studio rooms to speak to Fran and her work colleague, and we started going through our portfolios.
I got similar responses for my poster for Manchester Literature Festival and my TED Magazine spread, and they thought the ideas were sweet. I think these two ideas will be solid pieces of work to keep in my portfolio to show designers in the future.
I showed them my Tolerance work, as this is something that is still to be refined. They looked at it carefully and agreed with me that it needed something so the idea could be noticed sooner. Fran suggested that maybe the idea would be shown better in quick animations that would appear either as advertisements or on websites. I think this has been the most helpful advice, that I will suggest to my co-worker Mike, and we can start putting this idea in different formats. Another suggestion was using direct mail and leaflets to show the 'count to ten' concept, though I think this needs a lot more further thought.
The visit was very helpful, and it was made alot more endearing by the way the design team at DYE spent time and were very enthusiastic about our work.
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