Dan Warner -Red Brick Road

On Tuesday 2nd March we visited Red Brick Road design studio. It interesting to see how completely differently set out each studio we has been to visit is. When we walked in there was just a very vast space, with one large long table in the middle where a few groups were having discussions. It seemed like the ideal environment for hustle and bustle of design studio life.

I had looked at the companies work prior to the visit and really enjoyed looking at the Tesco campaign and how it was created through different mediums. I am always interested in ambient/guerrilla so enjoyed seeing that they had used this in it. (www.theredbrickroad.co.uk)

I think the home-made nature of the sign instantly reminds the viewer of times when they have driven on a country road and seen a farmers home-made sign on the side of the road. I think this particular concept they have used is humourous and will encourage people to take the next left if indeed they did need milk.

We spoke to the copy righter of the company Dan Warner, and showed him our work. The meeting had to be quite brief as the studio looked rather busy and we didn't want to keep him too long.

I showed him my Tolerance Awareness work to see if he could help with a way I could refine it even more. One of the things he mentioned was that it needed something that made him understand the idea in a few seconds, rather than in a few minutes. He thought instead of the type being on both sides, it would like neater and more together just one one side, but apart from that it was a hard one to solve. I was very grateful that he shed some thought on the matter, as I didn't expect alot of feedback due to this particular brief and my concept being difficult to solve. This is the Tolerance work so far: