The most fantastic thing I have seen this week, an advertisement for 'Mini'. This whole feature, appearing to be created in 3D however is actually made in stop motion. The story behind it is 'a breathtaking race between David Against Goliath'. (http://www.youtube.com/watch?v=76mErv__Nqw) directed by Jochen Hirschfeld with animation by Weirdoughmation in Germany. Agency is Webguerillas and production by Living Room Pictures. (http://www.stashmedia.tv/?p=4840) I watched this after a friend had told me about it, wonderful piece. My favourite parts are at 28 seconds when the marker is getting ready to chase after the pen and the ink decreases to symbolise a car using up petrol, and at 46 seconds when it turns into a scene from the 'matrix' when the pen dodges the falling marker.
Sunday 27 September 2009
Saturday 12 September 2009
Tolerance
A new brief issued on the 7th September '09 .... named: Tolerance
Involved in this brief is to find a way to promote tolerance for a Manchester festival. As this covers a broad spectrum of issues it is easier to focus on little, less serious issues of tolerance that could had a comical appeal.
That is when I remembered a particular scene from the film 'About Schmidt', where Warren Schmidt decides to sponser a child "Ndugu", and writes him a letter.
In this letter (at about 3 minutes into the film) Schmidt introduces his wife ... and all the things he has had to tolerate from her through their married life.
They are only little things, but sometimes it can be the littlest of things that can be the most irritating!!
Subscribe to:
Posts (Atom)
