Advertisement Campaigns

As part of our Major project for the final year at University, we are asked to create our own brief. When creating the brief, we need to bare in mind that whatever we decide to do, it has to be something that we want to focus on when we enter the industry after graduating.

Something that catches my attention and that I admire are advertisement campaigns, on issues that are big in the present news or from the past. I find it remarkable how if this issue is advertised well, then it can change someone perception of it instantly and even change their opinion of it.

I think, to be able to do this would be a challenge but I'd very much like to achieve it. Therefore, I have chosen to use this as the foundation for my Major Project.

Saatchi and Saatchi

http://www.itsyourlifefoundation.org/anti-smoking_posters
http://www.guardian.co.uk/media/2009/mar/24/joe-calzaghe-bullying