Neil Lancaster - Major Project Feedback

I have been emailing Creative Director of Mccann Manchester design. He asked me to keep in contact about my Major Project brief as I took on different ideas. The ticket dispenser idea came to me when my mum broke her arm and I was waiting with her in the fracture clinic and we had to take a ticket. It just seemed a bit surreal, as you usually take a ticket in delis or in shops.

I then emailed Neil with my idea and received really good feedback.

Here is the contact report:

Hello Neil

I thought I'd give you an update with how I'm doing with my Project. I won't lie I have found it tough, and since last speaking to you I have kept the 'Huge Savings' sale poster idea on, but have tried to think of different ideas.

I first used analogy, tried to link organ with car parts. I managed to link each organ to a car part, with the hardest being linking the pancreas with a duel action car pump. Then putting with each car part a strapline saying how it works, because it function worked similar to that of the organ in the human body. I showed this around though the response wasn't great and the 'Huge Savings' idea was preferred.

I've racked my brains for more ideas, but if I was to do the 'Huge Savings' idea I had to do it as an event so it fit the context. After a few presentations the feedback was mixed, the students on my course really liked the idea and kept supporting me to push on with it. However, I've shown the idea to different designers, and it isn't that popular at all as it didn't persuade them to be an organ donor. Therefore a few days ago I decided to drop it.

I've been working through the day and night to come up with something, as deadline is just a few weeks away but I know I can do it. The idea I have attached has also had a good response, but also has the 'image and line' combination that I remember you saying works well.

If you have the time, I'd be so grateful for some feedback. This is the idea I am going to be putting up so I won't be dropping it, however, I want to do my subject choice of organ donation justice and produce something that will get a good public response. I really need to improve my art direction and try and let go abit, I have even thought of perhaps having real tickets coming out of the poster so the public can interact with it.

Kindest Regards

Katherine Speak

BA Hons Graphic Design Level 3

Stockport College

I love your Dispenser idea. It's a brilliant visual device. It says
such a great deal about the obscene waiting in line for something to
keep me alive.likening it to a bloody supermarket queue.this is
exactly the kind of irony we were talking about. You are now at a new
point in the road. This is why God created copywriter/art director
teams. You need a great line to go with it. Great ads/ posters have
lines which kick against the vis, go somewhere else, take the rip out
of the image,tell u something extra. Try and spend time with
alternative lines, worry it to death. Tip. Try andcontain the
line,words onthe end of the dispenser. Brevity.ask other
people,interrogate,you've got a great idea K!
Sent from my iPhone

thanks Neil, your advice has made me more confident with the idea and I am going to try and come with a great line to do the image justice! I'll let you know how it goes

Katherine

Lonsto - Queue management company

My idea for the major project - Organ Donation - swiftly changed to the idea of waiting. The organ donation queue is the most extreme and dangerous form of queueing though not alot of people know it. Over 10,000 people are currently waiting in this queue and 3 people a day die whilst waiting. One of my ways to show this is to use a ticket dispenser to dispense tickets that show the extremity of this by showing a number in the 10000s when someone takes it.

I wanted it to look as real as possible, so nothing else will do apart from an actual ticket dispenser. I also knew I would need good photography and so I got in touch with Lonsto (Lonsto.co.uk) a company that sells products to enhance queue management.

We were in touch for quite some time discussing my project and they were very helpful, and sent me lots of good photography of their products.

We then continued to discuss how I could purchase a dispenser from them, as it was only companies that had accounts with them. They seemed interested by my project and so came to arrangements on the price, and they also threw in some tickets for free!!

Maya Patel from Maya By Design

One of the places I visit regularly is Loughborough in the East Midlands, and as I like the area and have a good network of friends there I decided to try and get some visits in that area.

Maya By Design was mentioned on the website 'the best of Loughborough' (www.thebestof.co.uk) and so I emailed them to see if they could see me.

Here is my email:

Hello Maya By Design

I'm a Graphic Design student at Stockport College currently studying in my final year. I have been visiting many studios in Manchester, London and even New York to receive feedback on my work. I visit Loughborough quite regularly to see friends and thought it would be a good idea to visit a studio next time I'm there.

I saw this on "the best of loughborough" and I have just been looking at some of your work on your website. I especially like the Doors Opening design as it uses symbols, which I like to use in my work too. My work has developed quite well over the years whilst being at University, it used to me more just how it looked visually whereas now I try my best to solve the solution with the best idea.

I'll be visiting Loughborough again on the 6th April for a few days, so I was just wondering if I could spare 10 minutes or so of your time whether I could show you my portfolio to receive some feedback?
Regards

Katherine Speak
BA Hons Graphic Design Level 3
Stockport College


Maya Patel emailed back:

Hi Katherine,
I'm so sorry for the late reply, my work load has been very hectic.

I would be more than happy to meet up and have a look at your work the next time you are down this way.

Wish you all the best,
Maya

And so I intend to visit them when I am next there!

Kate Tulip - Placement Enquiry at Tigerprint (Currently waiting for reply)

After Mick Greers talk today, I decided to take his advice immediately and contact TIGERPRINT as they were offering a two week placement, so I thought I'd pop this in my blog anyway.

Hey Kate

I am studying Graphic Design at Stockport College in Cheshire, graduating in July! I have 2 weeks left until the deadline for all modules, but whilst working away trying to get everything done I decided to have a break and look at some agencies' websites.

I stumbled across your website just by chance and have been looking at it for quite some time, and noticed you organize placements for creatives wanting to know more about the industry. 

Just to give you a very brief explanation of what I'll be doing over the next few months:

My deadline is the 7th May, and then after that the next month is combined of getting things ready for the graduates exhibition.

I have an interview for a year long placement in June that I think, if I get it, will start on the September, so I was just enquiring as to whether I would be able to apply for the 2 week placement at Tigerprint? or come and show you my portfolio? 

Kindest Regards

Katherine Speak

BA Hons Graphic Design Level 3

Stockport College

Anna Turner from Saltmine Creative Company based in Dudley. Interview!

Hey Anna

just wondering how the plans for the Graphic Design Year out programme are going?

I finish in approximately 6 weeks and starting to see what placements are out there so thought I'd just enquire again.

I have recently just finished a project designing a window for Ted Baker as part of a YCN competition brief, and I am very pleased with it so have attached the file incase you would like to take a look. Me and my work partner Sophie were asked to design a window to show Ted Bakers Autumn collections, and they didn't want to see any designs with leaves like you see in alot of windows around Autumn. They wanted to see quirkiness with a British feel to it. Therefore we did 'Blown Away by Ted Baker' with the mannequin looking like it is being blown away in the window, with an animation in the background showing objects being blown across the screen including a tea party and a cow. The customer would be blown by fans as they entered the shop to involve them in the sequence.

Hope to hear from you soon.

Katherine Speak






Hey Katherine

Thank-you for sending those documents through. I'm sorry for the delay in replying and the amount of time you've been waiting!

I do have some good news though. I have been speaking with our Creative Arts Director and we would like to invite you for Interview on the 10th June.

Let me know if this date is OK and I will then send you some more information, on the time of your interview and what you need to bring!

Thanks

Anna
Year Out Co-ordinator
Saltmine Trust

Hey Anna

Thats great news! Yes more than happy to receive the extra information on the interview!

Thankyou

Katherine

clever advertising

Just a few ambient pieces that caught my attention!

Mick Greer

Today, Mick Greer came in to to talk to us about graduating, getting jobs and how to go about it. Mick studied Graphics at Blackburn University, although after graduating got into Advertising and from then on became an award winning Copywriter.

Involved in copywriting is looking at the text that goes alongside the image or art in a piece of work, and making sure its placed and is used correctly. This means that Mick also works alongside Art Directors and Designers. 

He raised the issue that when students graduate, there are too many graduates and not enough jobs. So that is why it is important to do something different that creates an impression. He kept revisiting the point of how important it is to be tenacious and passionate, and to build relationships up with many designers is a must.

When getting the placement, you have to make yourself invaluable, and to 'work on the shit that noone else wants to do.' 

There is a myth that students think designers should see the finished article, when they go to visit them. When the truth is, designers want to see intelligence and ideas that they can nurture. So rather then producing the finished article, the piece of work can get to a stage where it can be understood then move on to the next project. 

I found the lecture very honest and compelling. It seemed that Mick didn't tip toe around our feelings and gave advice without bullshit. With this in mind, I decided to show Mick my work for my Major Project.

My Major Project is to persuade the general public to be an organ donor if they are not already. I planned to do this through a poster campaign, however, my path led me to creating sale posters reading 'Huge Savings' and 'Massive Reductions', with a catchy strapline for instance 'whilst stocks last' to bring the idea together. This idea had mixed reactions, with many of my fellow peers liking the idea, whereas the response from designers in the industry was different and this made me not to sure about the idea. Therefore, alongside this concept I produced another set of posters - A ticket dispenser and a bingo ticket with the strapline '3 people a day die because there number didn't come up.

Mick looked at both ideas and gave me his honest opinion, which was that the Huge Savings idea wasn't working. The critical advice didn't dishearten me, I realized I had 2 weeks to put together a new idea, but my work is going to be viewed by designers in the industry and so I want to do the best I can to succeed and impress with a really good idea. 

My works cut out but I believe it can be done. 

Print Finishes

I am coming to the last few weeks of my project, and have completely changed the direction I am going with my work. 

These are the very first mock ups of the idea that I am going to do. 

The idea is focusing on how people who are waiting for an organ donor have to wait, and they might not even get an organ.

As I have only 2 weeks to produce the finished piece, I am starting research into different ways to print so I am ready to sort it when the time comes.

In Computer Arts Magazine July 2009 (pages 48 - 51) it shows 15 treatments you can use on your work to give it a great finish. 

The different treatments are:

Die Cut - Simply the process of cutting and shaping.

Varnish - Applied to work to protect scuffing and enhance visual effect.

Spot UV - Ultraviolet varnishing that really lifts colours out.

Emboss - Creation of a 3- dimensional design.

Deboss - 3 - dimensional images by depressing the print.

Silk - screening - Brings a unique aesthetic to print work.

Foil Blocking - Involves a coloured foil being pressed onto the print.

French Folding - A combination of horizontal and vertical folds.

Flock - Expensive. Printing in adhesive rather than ink.

Overprinting - Printing colours over each other so they interfere.

Holographic foil - To emphasise other colours around it.

Mirror foil - Applied as a hot foil.

The one that appeals to me is the varnish finish, where it will enhance my poster prints when they are completed.

www.Toxel.com

The website Toxel.com is a site I was introduced to by a fellow peer at University. As soon as I accessed the site I knew I was going to be on it for a while. The first image I saw was 'Costume made out of mirrors' that I instantly thought was unique and probably amazing to see in reality.


As I scrolled down and noticed 'Popular Posts' where there would be more of this stuff, I knew I wanted to see if they had examples of unique billboards. 

Fortunately they did, and so I spent a good while looking at all the billboards they had to show. Here are some of my favourites:

The Economist Billboard

Nike Billboard. 

I think this is clever however I would probably run right into it!

The Slingshot Billboard

IKEA Billboard

Miele Vacuum Cleaner Billboard

Formula Toothcare Billboard

I really recommend this site for anyone creative to have a look at.

Typography Research

I have always been curious about typography. How it works, what it works with best, which typface to go with a certain medium, the list goes on and on.

Over the past year I have used 'Rosewood' with shop windows, 'Helvetica Neue' on posters, and 'Goudy Sans' with punctuation. I still think I need to study more with type. Here are my favourite examples of great use of typography.


www.graphicdesignblog.org
www.alexbinetti.files.wordpress.com
www.graphicdesignblog.org

www.ilustrasiaurora.co.cc

www.blog.blastyle.com

www.gentlepurespace.com

www.images.trendhunter.com

Practitioner Report - Mike Rigby and Craig Oldham

When deciding which two practitioners to compare and contrast, I decided to think of the two designers I had met that most stood out for me, and that I took the most away from.
Mike Rigby is a Graphic designer who came in to speak to all students and to give us a few words of wisdom about his life and what we should come to expect when we leave University.
Designer Craig Oldham from Manchester based studio ‘Music’ who had not long been out of University said me and a fellow student could come and visit him as part of our research for our Journal, but as well as answering our questions he gave us advice on how to be successful once a graduate.
I’ll begin by stating the main opinion that both designers share. Mike Rigby says “Graphic Design is a job, a designer is a lifestyle choice” and Craig Oldham said something similar “Being a designer isn’t it’s a lifestyle”. This should set the scene in the students mind that if this is what they definitely want to do once they are a graduate then this is the outlook that they should have on their career choice, if they have not already. They both also share a very honest approach to the graphic design world, by speaking out to students informing about the dos and don’ts and what qualities you need to show, including motivation and determination.
Mike Rigby’s lecture was more about his experiences after graduating, for instance where he went and what he did. He explained that ‘Doors opened when taking a break and going abroad.” Whereas Craig speaks about tactics to use when in the experience, to make it go the most successfully.
To go abroad and study sounded like the most appealing advice that I took out of a lecture, however, this is something that I might consider doing after getting experience. Craig gave more tips on how to get the placement in the first place. He said to "always accept criticism and never praise.” When interviewing Craig Oldham, I asked him what his favourite piece of work was. He answered saying that there wasn’t one, and he was never satisfied because after it is printed and sent back to the client, there is always something he spots that might had made it better, for example “What if I had done this in blue?” I think I have to disagree with this just by being a student and nearly graduate. My point is if I went into a placement and everything I did I thought ‘this is not good enough’ it might give off the wrong impression to my employer that I have no self belief. However, Craig is a top designer from a top company and so having this outlook might produce the best work. So when I next speak to Craig a question I will ask is what he thought about his work as a graduate. Another issue Craig touched upon was how important it is to make contacts and build bridges as soon as you can. I have tried to do this and glad that I have received much advice from designers, and that they have said to me to get in touch if I need more help or advice.
I have learnt a lot from portfolio visits, and also my confidence has grown as it can sometimes be a very hard thing to do. Craig says, “Portfolios will be most subjective thing you will ever design”. This fact tends to be true, in the way that on most visits there will be certain elements that designers will pick out. Even though this can sometimes appear tough to hear, it is essential if a graduate is to enter the real world. Clients will be critically analyzing work produced all the time, so it is important to be ready for it.
Mike Rigby said a popular part of his portfolio was the packaging he designed for Underlay. He said that it was tough at first, but then quoted Ray Gregory by looking at the brief and thinking “What is it I have been asked to do.” Eventually he thought that, to sell something invisible, make it desirable. He showed the carpet off by making it visible through shapes; with an accompanying line to bring the idea together as a whole.
Underlay Packaging By Mike Rigby

My favourite piece of Craig Oldhams/Musics work is the ‘No Way Through’ poster for Ctrl Alt Shift. Craig said he sees just two elements that combine together to create Graphic Design. These are ‘Logical’ Design and ‘Emotional’ Design. In Craig’s lecture I remember him describing himself as more emotional, this piece of work though at first appearances looks to be a more logical answer to the brief, it turns to more emotional thinking when the viewer follows the maze round with a pen. It would then spell ‘No Way Through’.

www.designbymusic.com  

Placements are such an important part of the process to access the Graphic Design world it is mentioned almost in every lecture I have been to. Mike Rigby says, “Placements ‘speed you up’”. You get involved with real projects, networking and free nights out. Going out with fellow co-workers and being sociable is key to getting to know other designers. He also believes that it is important to have a life outside of design too. “The more interesting life is outside of design, the better at design you will be.” This outlook is also shared by Craig Oldham, “Let external forces inspire your design work.” I believe this is so important, as many of the best ideas come to me when I am usually doing something else, whether that is walking or socializing with friends, the idea will sometimes just pop into my head. They also both encourage students to develop self-initiated projects, where these external forces will encourage more creative ability. I think this will be my first port of call when I become a graduate, and have more time, I plan on constructing my own self-initiated briefs. At the moment it is quite difficult juggling quite a few projects at a time that are going to be graded eventually.
The advice from these two designers has been very valuable, I have spoken to Craig Oldham on quite a few occasions and found his advice something to be kept in mind. I only heard Mike Rigby speak once in hids lecture however to know more about his experiences in graphic design and abroad would be enlightening and so I hope to be able to hear more of his stories in the future.

Word Count: 1038

Issues and Practices

Are there too many Design Graduates? When design students graduate from University, what do they do next?

It is clear from the many lecturers that have come in to speak to us at Stockport college, that it is difficult to get into the graphic design industry once graduated. On http://www.targetjobs.co.uk/ it says "Approximately 70 per cent of graduates in the field do not pursue careers in art and design, according to UCAS figures – partly through choice, but also because the supply of graduates exceeds the number of jobs available." Even though this is the statistic, I think if your heart lies in the industry then through motivation and determination will get a graduate into this industry. I think this only by meetings with top designers who have been there themselves, and who have succeeded.

I am currently 5 weeks away from the end of my degree course, so if not already, it is getting to the time where organizing placements should be my first priority. It was when listening to a lecture given from Dave Sedgwick from 999 at the start of November '09 that it was starting to become clear that it was very important to research as many design agencies as you can whilst still in University, and keep a diary of your progress with each one...and that this diary was to be shown to no-one! I thought this was a good idea as the end of University comes quick, and starting early will make the time between graduation and getting a job a shorter amount of time. It also says on http://www.targetjobs.co.uk/ that "Although the work may not be exactly what you want to do, this can prove your dedication to the field, give you a valuable understanding of how the industry works and be a great way to make contacts who may be able to help your career in the future." And so it is important to take on any task if it involves getting experience in the industry, any opportunity to get 'the foot in the door'.

It makes me think how many of the designers that came into speak to us decided to research and look around before graduating too. I remember when meeting Anthony Smith from Manchester based studio Music for a Portfolio visit at the start of my final year, he said that it took him almost two years to get a job in the industry. Alan Cocks from Graphic Design agency Dust based in Sheffield said that between graduating and getting a graphic design job he was a night auditor for two years. I guess what springs to my mind at this point is how do these top designers presently working in design agencies stay focused on what they really wanted to do as so much time went by? Alan Cocks said that even though he did sometime completely different for a long period of time, he still read design books every night that he audited at the hotel. Anthony Smith as well as fellow Music designer Craig Oldham believed in self anitiated projects during the break between graduation and getting a job. I think the problem with self anitiated projects during University time is that I felt like if I started one, that I couldn't put all my heart and soul into it as I had various other projects on at the same time. However, once graduated I think I will actually quite enjoy the gap from this time to getting a job, as it means I can finally do things like this with all the free time on my hands.

It could be that the time between graduating and getting a job is used to figure out exactly what you want to do. Graduating in a particualar medium is one thing but using it to the best of its advantage is another. Take for instance Lauren Moriarty, graduate of Loughborough University. She said when she left, she did not like to be 'pigeon holed' into one medium. Graduating as a Textile Designer, she said her interested also lay in, amongst other things, Product Design and 3D Design. And so this opened up her options to many for areas of the creative world, eventually deciding to go freelance instead because this worked out best for her.

I believe in the statistic, that nearly three quarters of students that graduate in design don't go further into the industry, however, it is all about to do with attitude and the way you think about it. I think everyone is going to get rejected at some point, but its whether you do look at it as rejection or as a learning experience. If seen as an experience, then the graduate will be encouraged to learn more, and then try and try again until eventually they have succeeded. There isn't enough jobs for all graduates, but there is for those who really want it.

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Direct Mail and Guerrilla Research

I am up to a stage in my Major Project on Organ Donation where I feel like I have the idea, it just needs to be taken now in different directions to work. Before I started to think about this, I felt like I needed to look at the many different great and unique examples of direct mail and guerilla there are out there. Here are the best examples I have found:

Alan Cocks - Graphic Designer

Alan Cocks is from Graphic Design Agency 'Dust' in Sheffield. He says it is made up of 2 people, and then the rest of the group flow in and out.

Alan was a student at Stockport College in 1992/1993 studying Graphics HND. After 2 years at Leeds studying further design, he became a night auditor at a hotel for 2 years. He said even though he was out of the design world for a few years, he still kept up to date with the industry by reading whenever he was on duty.

It was clear when Alan started showing us his work that illustration plays a big part in their industry. The also experimented with photography, and said they usually worked the graphic design around the shape of the photograph.

Some of the first pieces of work he showed us were for Old Trafford. The illustration of showing footie scores on a map of the United Kingdom weren't too different from one of the projects we did back in first year. This was the process of mark making to create something visually appealing.

Manchester United/ Treble Suite Installation. (http://du.st)

The piece of work that particularly stood out to me is the Dairy Milk 'Marvelous Creations'. I think the machine like illustrations are very unique and make each packet look aesthetically pleasing. I look forward to seeing it on the shelves in the future. 

Lauren Moriarty

Lauren Moriarty is a 3D Designer, but does not like to be pigeon holed into one category so is also many other things such as a Textile Designer and Product Designer.

Originally from Loughborough University, in her final project she experimented with different materials, including rubber. She graduated as a Textile Designer but didn't know if this was really what she wanted to do.

She started to experiment with the material she had used in her final project, and began making such things including pillows and lights.

Geometric Structure Cushion (http://www.laurenmoriarty.co.uk)

Noodle Block Light (http://www.laurenmoriarty.co.uk)

Lauren said she sold quite a few of these, but doing this everyday got a bit boring and she wanted to create something new. However even though she wanted to do this, she felt a bit guilty about being bored.

She said when she came up with new ideas, the people she sold them to sometimes had limitations. Though if she believed in her idea she would try to get it across, and usually there was a compromise. In her ideas she liked to react to customer feedback whether it was conceptual or commercial.

In her lecture she mentioned something that I thought was great to any creative person that wanted to go in a similar direction to Lauren Moriarty

"Challenging Assumptions

Being receptive to new ideas

Recognizing similarities or differences

Taking risks

Building on ideas to make better ideas

Looking at things in new ways

Taking advantage of the unexpected

Taking chances"

Dye Holloway Murray Design Studio

DHM are a Design Studio based near Soho in London. On Tuesday 2nd March we had organized a portfolio visit with Fran from DHM to receive feedback on our work.

Before we went to visit them I took a look at their website www.dhmlondon.com. I think my favourite piece of work is the work for Urban Fresh. I love how the type is written by hand and in Caps and underlined and centred, and that there is so much negative space surrounding it. And that the image accompanying it is illustrated, it just gives the whole thing an organic and natural feeling about it. I really enjoy viewing and experimenting with negative space and the whole 'less is more' concept. I believe that when I walk down the street and there is a billboard with a lot of white space and then the primary image set somewhere on it, that I take a longer look to understand why it is set out that way.

When we first entered the studio it looked very professional yet still casual and a relaxing atmosphere. We went into one of the studio rooms to speak to Fran and her work colleague, and we started going through our portfolios.

I got similar responses for my poster for Manchester Literature Festival and my TED Magazine spread, and they thought the ideas were sweet. I think these two ideas will be solid pieces of work to keep in my portfolio to show designers in the future.

I showed them my Tolerance work, as this is something that is still to be refined. They looked at it carefully and agreed with me that it needed something so the idea could be noticed sooner. Fran suggested that maybe the idea would be shown better in quick animations that would appear either as advertisements or on websites. I think this has been the most helpful advice, that I will suggest to my co-worker Mike, and we can start putting this idea in different formats. Another suggestion was using direct mail and leaflets to show the 'count to ten' concept, though I think this needs a lot more further thought.

The visit was very helpful, and it was made alot more endearing by the way the design team at DYE spent time and were very enthusiastic about our work.

Shell Suit Zombie 1/3/10

On our first night in London we went to The Cross Kings Pub. Shellsuit Zombie awaited us with the aim of (if we were thinking we were not keen in entering the industry) to bring the desire to gain entrance to the industry back to life.

It wasn't what I expected, it was alot better. I found the whole informality of it really my idea of a good lecture, and I still believe after a few alchohol beverages the brain is fuelled to be more creative.

I thought the whole concept of Shellsuit Zombie was a great idea, as especially final year students who are going through the most stressful times to finish the degree, need something like this to kick start the system.

The Creative Face-Offs were really fun and I think its the first time I've given a presentation without going red in the face and not being able to breathe out of nerves. The two issues we were pitching were Peter Stringfellow sponsering World Peace. I think one of our best ideas was incorporating a dancing girl on a pole with her feet in the air, into the World Peace Sign.

I hope to see more of Shellsuit Zombie in the future, perhaps at D&AD New Blood.

Dan Warner -Red Brick Road

On Tuesday 2nd March we visited Red Brick Road design studio. It interesting to see how completely differently set out each studio we has been to visit is. When we walked in there was just a very vast space, with one large long table in the middle where a few groups were having discussions. It seemed like the ideal environment for hustle and bustle of design studio life.

I had looked at the companies work prior to the visit and really enjoyed looking at the Tesco campaign and how it was created through different mediums. I am always interested in ambient/guerrilla so enjoyed seeing that they had used this in it. (www.theredbrickroad.co.uk)

I think the home-made nature of the sign instantly reminds the viewer of times when they have driven on a country road and seen a farmers home-made sign on the side of the road. I think this particular concept they have used is humourous and will encourage people to take the next left if indeed they did need milk.

We spoke to the copy righter of the company Dan Warner, and showed him our work. The meeting had to be quite brief as the studio looked rather busy and we didn't want to keep him too long.

I showed him my Tolerance Awareness work to see if he could help with a way I could refine it even more. One of the things he mentioned was that it needed something that made him understand the idea in a few seconds, rather than in a few minutes. He thought instead of the type being on both sides, it would like neater and more together just one one side, but apart from that it was a hard one to solve. I was very grateful that he shed some thought on the matter, as I didn't expect alot of feedback due to this particular brief and my concept being difficult to solve. This is the Tolerance work so far: