Neil Lancaster - Major Project Feedback

I have been emailing Creative Director of Mccann Manchester design. He asked me to keep in contact about my Major Project brief as I took on different ideas. The ticket dispenser idea came to me when my mum broke her arm and I was waiting with her in the fracture clinic and we had to take a ticket. It just seemed a bit surreal, as you usually take a ticket in delis or in shops.

I then emailed Neil with my idea and received really good feedback.

Here is the contact report:

Hello Neil

I thought I'd give you an update with how I'm doing with my Project. I won't lie I have found it tough, and since last speaking to you I have kept the 'Huge Savings' sale poster idea on, but have tried to think of different ideas.

I first used analogy, tried to link organ with car parts. I managed to link each organ to a car part, with the hardest being linking the pancreas with a duel action car pump. Then putting with each car part a strapline saying how it works, because it function worked similar to that of the organ in the human body. I showed this around though the response wasn't great and the 'Huge Savings' idea was preferred.

I've racked my brains for more ideas, but if I was to do the 'Huge Savings' idea I had to do it as an event so it fit the context. After a few presentations the feedback was mixed, the students on my course really liked the idea and kept supporting me to push on with it. However, I've shown the idea to different designers, and it isn't that popular at all as it didn't persuade them to be an organ donor. Therefore a few days ago I decided to drop it.

I've been working through the day and night to come up with something, as deadline is just a few weeks away but I know I can do it. The idea I have attached has also had a good response, but also has the 'image and line' combination that I remember you saying works well.

If you have the time, I'd be so grateful for some feedback. This is the idea I am going to be putting up so I won't be dropping it, however, I want to do my subject choice of organ donation justice and produce something that will get a good public response. I really need to improve my art direction and try and let go abit, I have even thought of perhaps having real tickets coming out of the poster so the public can interact with it.

Kindest Regards

Katherine Speak

BA Hons Graphic Design Level 3

Stockport College

I love your Dispenser idea. It's a brilliant visual device. It says
such a great deal about the obscene waiting in line for something to
keep me alive.likening it to a bloody supermarket queue.this is
exactly the kind of irony we were talking about. You are now at a new
point in the road. This is why God created copywriter/art director
teams. You need a great line to go with it. Great ads/ posters have
lines which kick against the vis, go somewhere else, take the rip out
of the image,tell u something extra. Try and spend time with
alternative lines, worry it to death. Tip. Try andcontain the
line,words onthe end of the dispenser. Brevity.ask other
people,interrogate,you've got a great idea K!
Sent from my iPhone

thanks Neil, your advice has made me more confident with the idea and I am going to try and come with a great line to do the image justice! I'll let you know how it goes

Katherine