Mccan Erickson are “commited to creating the perfect blend of creativity, effectiveness and innovation that will help grow the brands in our care.” They pride themselves to get the right advertising solution for all their Clients’ brands. (And along the way we quite like to have some fun doing it.)
Cultural Connections
This is a philosophy that Mccan Erickson use. It is an idea that plugs a brand into culture. They are ideas that cause a reaction and make a brand relevant in peoples’ lives.
PRINT
MSF (Medecins Sans Frontieres)
MSF are an independent humanitarian medical aid organisation. They are committed to providing medical aid where is most needed, regardless of race, religion, politics or gender. “Our new campaign shows fading photo imagery of MSF medics to demonstrate how thinly the staff are stretched and breadth of work undertaken.” (www.mccan.co.uk)
Heinz Salad Cream
This advertising campaign won awards including a Gold and Silver Epica, and ran this campaign over the summer of 2007. They say on their website (www.mccan.co.uk) “The iconic Salad Cream bottle takes the role of the sun, graphically illustrating how the sauce brightens the food below.”
Heinz Tomato Ketchup
“‘Sliced bottle’ and Bottle Botttom’ ran as a poster and press ads from May 2007. ‘Sliced Bottle’ was a multi- award winning, scooping an Epica, a Gramia, a FAB, and Campaigns Best Poster of 2007.”
(www.mccan.co.uk)
TV
Shreddies Charles – “Knitting Nanas”
I didn’t know Erikkson Mccan made this advert so I was pleased to find it on the website as I think this advert was unique and a great idea when I saw it. 
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