What does everyone else like? Ad campaign research

Recently researching ad campaigns and coming to my own opinions on which caught my attention and why, I suddenly was curious to what ads were noticed by other people, whether it was print, TV, guerrilla, anything. I asked around to find out.

Dane - “Quite an iconic English image and works well with an iconic English brand, looks really thought out. And I like meat.”

Colmans ‘Proper Mustard’ by Karmarama
“Colman's uses a meat-based mock-up of the famous First World War army recruitment poster featuring Lord Kitchener in its new ad campaign.
Colman’s is targeting males to persuade them that its mustard brand is the best accompaniment to meat.” (www.campaignlive.co.uk)

Jenny - "I just basically imagined what everyone went through behind the scenes of making it - plus its different and makes you ask the question is that real? have they done that digitally? ... when i found out it was for real, it gave it that extra charm!"

TV Ad - The Fallon London

Matt - "Even if you don't want to admit it, you do end up like that at the end of the night sometimes, so it makes you want not to be like that."


Mike - "because they were different, and surreal"

VW Jetta "Big Day" wedding commercial

Grace - "thought they were quite funny. its unusual to see eggs committing suicide... and the strapline works well with the ads, think its ul miss them when there gone or something."

Andy - "the idea was not to forget your butter when u make jacket potatoes and things like that, and they all had yellow post-it notes on the food instead of butter, but they looked like butter at first glance"

Lurpak Brand. From D&AD Annual 2003 pg 58. BMP DDB