Hello Neil,
I am a Graphic Design student at Stockport College and currently in my final year. I was given your email by my mum, who is currently attending sign language classes where I believe she met your wife and then my degree came up in conversation. I haven't been told alot about the studio you work at but I have been told that you are Creative Director, so I feel very privileged to be kindly given the opportunity to get in contact.
I have just been browsing through the 'Mccan Manchester' website and came across the Social Marketing section, and I am very interested in the part where you say how you 'influence behaviour for good'. This is one of the reasons why I wanted to become a student in Graphic Design in the first place, I wanted to change peoples opinions for the better through good ideas and design work.
For these last few months of my degree, me and my fellow students have been asked to create our own briefs, and then see them through with posters, editorials, or however we wish to execute the idea. We were advised to base our brief on what we are passionate about and what we would like to be part of when entering the industry ourselves.
Therefore, I wanted to base my brief on something that I think is an issue, and would like to change peoples attitudes towards it. This is to create an advertising poster and editorial campaign to encourage everyone to register as an organ donor. I picked this topic as, when researching into it, the facts were quite surprising, and because I am an organ donor myself I became very motivated by it.
When I showed this brief to my tutors, they were impressed, however thought it was a hard brief. I am very determined to see it through and come up with something that will change peoples attitudes for the better. I have attached the brief to this email for you to take a look at if you have time.
I guess this email was just to introduce myself, and to tell you a bit about what I am doing at the moment. I am also currently putting together my portfolio, that eventually, if you had the time I could possibly show you in the near future for some feedback?
Regards
Katherine Speak
BA Hons Graphic Design Level 3
Stockport College
Hi Katherine,
Thank you for our email. Organ donation is a great thing to work on. It’s a pity we don’t do as some other countries do, where everyone is automatically put onto the national donor list, then, if you don’t want to be on the list, you just express your wish to be removed and that’s that. No waiting lists! As it is, you’re working on a very worthwhile thing, of course. I’m on it – I don’t know anyone would want my liver though. Anyway, come and visit us here when you get some free time. I can introduce you to some of the more graphic design people. You might want to come in for a few days at some stage.Now is not a great time as we are having redecoration at the moment on top of everything else. Keep in touch and we’ll work out a time for you to come in. Hope all goes well. Best wishes, Neil.
Neil Lancaster
Creative Director
Thank you Neil, I am currently updating my portfolio so when that is finished I will get in contact again to see if I can visit and see if you might be able to have a look at it for some feedback? And also to see the studio that you work at, I will be very excited to visit and see designers putting their ideas into production. I am also currently researching and coming up with my initial ideas for the organ donation campaign so would I be able to email with my progress on that? I have been told by my tutors that I have created a very hard brief to tackle as the idea will have to be spot on for it to work, but I have been researching especially into Saatchi and Saatchi and I think with hard work this brief can be solved.
Katherine
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